RED BULL GIVES YOU WINGS
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category – Energy Drinks – was born.
WHEN TO DRINK
Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives. [Wording should be according to “Reason Why Statement” (RWS) on respective country label]
WHAT’S INSIDE THE CAN
Caffeine: Caffeine was already known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.
B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions.
Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
Aspartame & Acesulfame K: Aspartame and Acesulfame K are among the most-tested and most-used sugar substitutes worldwide. [Sweeteners should be according to product available in respective country]
Alpine Water: Naturally, water is a main ingredient of Red Bull.